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Holiday IQ is India’s  largest travel and holiday information portal. I consulted with the company to assist in rolling out a new initiative (due to be launched). This included leading content creation with the help of associating with a base of 50 hotels, the Holiday IQ travellers’ base, bloggers across the country and social media reach through travel forums. Responsibilities included profiling the HIQ traveller, assessing the content funnel and allocating creation to a base of more than 100 travel enthusiasts, and related operational nuances.